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teorija difuzije
Teorija koja kaže da će potrošaći usvojiti nove proizvode prateći različite valove: inovatori (2 posto populacije), rani usvojitelji (14 posto), rana većina (34 posto), kasna većina (34 posto) i oni koji zaostaju (16 posto).
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- Ordklasse: noun
- Synonym(er):
- Blossary:
- Fagområde/Domene Business services
- Category: Marketing
- Company:
- Produkt:
- Akronym-Forkortelse:
Andre språk:
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