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Imidž brenda
The total impression created in the consumer’s mind by a brand and all its associations, functional and non-functional.
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- Ordklasse: noun
- Synonym(er):
- Blossary:
- Fagområde/Domene Advertising
- Category: Marketing communications
- Company: Butterworth-Heinemann
- Produkt:
- Akronym-Forkortelse:
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