Segmentacija tržišta

Segmentacija tržišta

The means by which the characteristics of homogeneous groups of consumers can be determined.

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Ordklasse: noun
Synonym(er):
Blossary:
Fagområde/Domene Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
Produkt:
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Segmentacija

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The process of dividing a market into smaller groupings based on an understanding of consumer needs and wants.

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The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.