12 TermsHome > Terms > Albanian (SQ) > hartë perceptimi
hartë perceptimi
A technique of market research in which the key attributes of a product or service are identified and competing products rated according to their ability to satisfy the desired ratings.
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- Ordklasse: noun
- Synonym(er):
- Blossary:
- Fagområde/Domene Advertising
- Category: Marketing communications
- Company: Butterworth-Heinemann
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