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grupe reference

Those groups within society with which the consumer identifies and to which he or she would wish to belong.

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Relaterte termer

grupe interesi
Political systems; General

Private groups that attempt to influence the government to respond to the shared attitudes of their members.

grupe dytësore
Sociology; General sociology

These groups are large, impersonal, and formal. An example would be a political interest group or a professional occupational group.

grupe studimi
Education; Teaching

Groups assembled to work together to facilitate learning.

grupe mësimdhënieje
Education; Teaching

Grupe individësh që punojnë së bashku në një detyrë të veçantë.

grupe interesi
Education; Teaching

Shoqatat e individëve të cilët ndajnë një qëllim të përbashkët dhe punojnë për të nxitur interesin e tyre të përbashkët.

marketing i drejtpërdrejtë
Advertising; Marketing communications

An interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location.

përgjigjje e drejtpërdrejtë
Advertising; Marketing communications

A method whereby the advertiser provides the consumer with a means of communicating directly with the organization.

shitje e drejtpërdrejtë
Advertising; Marketing communications

The process of achieving the sales of products or services without the use of intermediary sales channels, such as wholesalers and retailers.

mbulim
Advertising; Marketing communications

A calculation of the size of the audience that will be exposed to an advertising message using a particular media vehicle.

strategji krijuese
Advertising; Marketing communications

The identification of the specific goals which advertising is designed to fulfil.

manaxhim krize
Advertising; Marketing communications

The establishment of procedures for anticipating and dealing with communications problems.

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