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kodovi opšteg emitovanja
Fiskeov termin za kodove koje deli publika masovnih medija i koji se neformalno uče kroz iskustvo, pre nego sa namerom ili kroz institucije. Suprotno ciljanom emitovanju, kodovi širokog emitovanja su strukturno jednostavniji i poštuju standardne konvencije i "formule", tako da mogu da stvaraju klišee i stereotipe.
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- Ordklasse: noun
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- Blossary: Semiotics
- Fagområde/Domene Language
- Category: General language
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