Lojalnost brendu

Lojalnost brendu

The degree to which a customer is loyal to a given brand in that they are likely to re-purchase/re-use in the future. The level of loyalty indicates the degree to which a brand is protected form competitors.

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Ordklasse: noun
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Blossary:
Fagområde/Domene Advertising
Category: Television advertising; Radio advertising; Print advertising; New media advertising
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