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Komparativno reklamiranje

Advertising strategy of comparing a company or product with another company or product.

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Reklamiranje
Business services; Marketing

Attracting attention to a product or service through the use of media.

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Any form of paid-for media used by the marketer to communicate with his target audience.

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Messages paid for by a sponsor to help sell their product(s). These are usually found on TV, radio, or newspapers.

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Oglašavanje iznad crte (klasično oglašavanje) (ATL)
Business services; Marketing

An impersonal method of advertising where the target audience is broad, such as in TV or radio advertisements, and is used to promote branding.

Oglašavanje ispod crte (BTL)
Business services; Marketing

A personal and direct method of advertising that targets potential customers through non-traditional means, such as direct email or face to face interaction in a store. This ...

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Business services; Marketing

Also called Integrated Communication Approach, this method of advertising combines above the line and below the line advertising to build brand image and target quality customers.

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