21 TermsHome > Terms > Bosnian (BS) > Emotivni odgovori
Emotivni odgovori
Those non-rational reactions to a proposition which are based on intangible benefits or associations which a product or service can induce.
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- Ordklasse: noun
- Synonym(er):
- Blossary:
- Fagområde/Domene Advertising
- Category: Marketing communications
- Company: Butterworth-Heinemann
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