Integracija

Integracija

The process by which the tools of marketing communications are used in combination to reinforce each other.

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Ordklasse: noun
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Blossary:
Fagområde/Domene Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
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integracija

Biology; General

The process of combining incoming information; one of the functions of the nervous system.

integracija

Health care; General

For provider organizations, the unification of two or more previously separate providers under common ownership or control, or the combination of the business operations of two or ...

Provizija

Advertising; Marketing communications

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor

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The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija

Advertising; Marketing communications

The number of issues of a media title that are sold.

Emitovanje

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broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

Od biznisa do biznisa

Advertising; Marketing communications

The promotion of its products or services by one company to another.

Beneficijska segmentacija

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A grouping of consumers based on the specific benefits they desire from a product.

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