Marketing miks

Marketing miks

Referring to the 4 P's of marketing: product, price, placement and promotion. They are controllable variables that can be used in different ways to influence customer motivation and behavior.

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Fagområde/Domene Business services
Category: Marketing
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Marketing

Business services; Marketing

The process of developing, pricing, placing, and promoting products or services for costumers or clients.

Marketing

Advertising; Marketing communications

The management process responsible for identifying, anticipating and satisfying consumers profitably.

Marketing

Advertising; Print advertising

All activities involved in getting a customer to buy a product. The activities usually involve determining what products or services may be of interest to customers, and ...

Medijski miks

Advertising; Marketing communications

The combination of two or more different media to be used to fulfil a media plan.

Dijete "baby boom" perioda

Business services; Marketing

A person born during a time of substantial population increase . This term usually refers to those born between 1946 and 1964 during the post WW2 baby boom.

Trgovačka marka

Business services; Marketing

A name, sign, symbol, color combination or slogan of a product or company from which a customer may identify a degree of recognition, characteristics and values.

Oglašavanje iznad crte (klasično oglašavanje) (ATL)

Business services; Marketing

An impersonal method of advertising where the target audience is broad, such as in TV or radio advertisements, and is used to promote branding.

Oglašavanje ispod crte (BTL)

Business services; Marketing

A personal and direct method of advertising that targets potential customers through non-traditional means, such as direct email or face to face interaction in a store. This ...

Oglašavanje po crti

Business services; Marketing

Also called Integrated Communication Approach, this method of advertising combines above the line and below the line advertising to build brand image and target quality customers.

Praćenje kupovine

Business services; Marketing

Interviewing and observing a shopper while they are in the act of shopping.

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