цел - лојалност

цел - лојалност

One of three possible aims or objectives (with loading objective and trial objective) of a consumer sales promotion, purchasers are offered incentives to stay loyal to a particular brand.

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Ordklasse: noun
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Fagområde/Domene Professional careers
Category: Sales
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Buyers' insensitivity to price, when the percentage change in quantity demanded is less than the percentage change in price, consumers are price-insensitive, see price elasticity.