testimi i konceptit

testimi i konceptit

A research procedure in which outline ideas are exposed to current and potential consumers to learn about their response.

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Ordklasse: noun
Synonym(er):
Blossary:
Fagområde/Domene Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
Produkt:
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Zhvillimi i konceptit dhe testimi

Professional careers; Sales

Një fazë me dy faza në zhvillimin e një produkti të ri në të cilin blerësit potencial janë prezantuar së pari me idenë ose përshkrimin e produktit të ri (testimi i konceptin) dhe ...

marketing i drejtpërdrejtë

Advertising; Marketing communications

An interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location.

përgjigjje e drejtpërdrejtë

Advertising; Marketing communications

A method whereby the advertiser provides the consumer with a means of communicating directly with the organization.

shitje e drejtpërdrejtë

Advertising; Marketing communications

The process of achieving the sales of products or services without the use of intermediary sales channels, such as wholesalers and retailers.

mbulim

Advertising; Marketing communications

A calculation of the size of the audience that will be exposed to an advertising message using a particular media vehicle.

strategji krijuese

Advertising; Marketing communications

The identification of the specific goals which advertising is designed to fulfil.

manaxhim krize

Advertising; Marketing communications

The establishment of procedures for anticipating and dealing with communications problems.

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salmon

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