planifikim

planifikim

The process of anticipating the future, establishing goals and objectives.

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Ordklasse: noun
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Blossary:
Fagområde/Domene Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
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planifikim strategjik

Business services; Human resources

The process of identifying an organization's long-term goals and objectives and then determining the best approach for achieving those goals and objectives.

planifikim cilësie

Business services; Project management

The process of identifying which quality standards are relevant to the project and determining how to satisfy them.

planifikim të integruar të burimeve

Natural environment; Water

The management of two or more resources in the same general area; commonly includes water, soil, timber, grazing land, fish, wildlife, and recreation.

marketing i drejtpërdrejtë

Advertising; Marketing communications

An interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location.

përgjigjje e drejtpërdrejtë

Advertising; Marketing communications

A method whereby the advertiser provides the consumer with a means of communicating directly with the organization.

shitje e drejtpërdrejtë

Advertising; Marketing communications

The process of achieving the sales of products or services without the use of intermediary sales channels, such as wholesalers and retailers.

mbulim

Advertising; Marketing communications

A calculation of the size of the audience that will be exposed to an advertising message using a particular media vehicle.

strategji krijuese

Advertising; Marketing communications

The identification of the specific goals which advertising is designed to fulfil.

manaxhim krize

Advertising; Marketing communications

The establishment of procedures for anticipating and dealing with communications problems.

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