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proposición de venta única
Un enfoque de publicidad desarrollado por Rosser Reeves que está diseñado para hacer del producto el foco del mensaje de publicidad al identificar un beneficio, atributo o aspecto único.
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- Ordklasse: noun
- Synonym(er):
- Blossary:
- Fagområde/Domene Advertising
- Category: Marketing communications
- Company: Butterworth-Heinemann
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